Magic Internet Money
- Niv Oz
- Jul 14
- 2 min read
Updated: Jul 16
Bitcoin just flipped Amazon.

Bitcoin Surpasses Amazon in Market Value, Now World's 5th Largest Asset
In a landmark moment for the digital asset industry, Bitcoin's market capitalization has surged to over $2.4 trillion, eclipsing that of e-commerce and technology giant Amazon. This ascent places Bitcoin as the fifth-largest asset globally by market capitalization, a significant milestone for the cryptocurrency once dismissed by traditional finance as "magic internet money."
The narrative that painted Bitcoin as a fleeting scam for the better part of its 15-year existence is now being rewritten by the very institutions that were its loudest critics. As their clients increasingly seek exposure to the burgeoning asset class, these traditional financial players are now facilitating investments in what they once derided.
This dramatic shift is underpinned by a series of compelling indicators that signal a fundamental change in how value is perceived and transferred:
Soaring Price and Market Dominance: Bitcoin's price has recently broken through the $122,000 barrier, with its market capitalization standing strong at approximately $2.4 trillion, compared to Amazon's current market value of around $2.39 trillion.
Unprecedented Institutional Adoption: Over 265 publicly traded companies now hold a collective 3.5 million Bitcoin in their corporate treasuries. This growing trend of corporate adoption signifies a major vote of confidence in Bitcoin as a legitimate reserve asset.
Massive ETF Inflows: The demand for Bitcoin is further evidenced by the substantial inflows into Bitcoin Exchange-Traded Funds (ETFs). In a single day, these investment vehicles have seen over $1 billion in net new assets, indicating strong and sustained investor interest.
El Salvador's Bitcoin Bet Pays Off: The Central American nation of El Salvador, which made Bitcoin legal tender in 2021, has seen the value of its holdings surpass $740 million, a testament to its pioneering, albeit controversial, economic strategy.
This is more than just a story of price appreciation; it represents a paradigm shift. The conversation is no longer about whether Bitcoin is a viable asset but rather about its role in the future of finance. While many were engrossed in debate, Bitcoin quietly solidified its position as an asset too significant to be ignored.
The focus is now shifting towards building the next generation of financial infrastructure on this new foundation. Proponents argue that traditional finance is on the cusp of a major transformation, with Bitcoin at its epicenter. As institutional players continue to recognize the unfolding reality, the finite supply of Bitcoin could lead to a significant supply-demand imbalance.
Market analysts are also closely watching for a potential "altcoin season," a period where alternative cryptocurrencies experience significant price increases. Some speculate that a widely anticipated interest rate cut by the U.S. Federal Reserve in September could be the catalyst for such a market event. The CME FedWatch Tool currently indicates a high probability of a rate cut by that time.
The coming months are poised to be a pivotal period for the cryptocurrency market. The narrative has irrevocably shifted from skepticism to mainstream acceptance, heralding what many believe to be the most significant wealth transfer in a generation. The era of dismissing Bitcoin is over; the era of building upon it has begun.
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